In the project, I attempted to respond to different, un-seemingly linked issues by using a well-recognised setting as a basis to create a visual understanding on the gender identities associated to both meat-eating and veganism. I wanted to emulate a barbecue setting - as it is a typically male-dominated environment - to connect meat’s association with masculinity. In Western society, meat is still regarded as a symbol of power, virility and strength - all of which are associated with masculinity and patriarchy.

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